What s a GOOD SCHOOL

Nancy 发表于 2008-03-18 21:28:27

When people state that when a school is “good”, they are usually not making a statement about the educational quality, but are making a different statement - in the same vein as one might make about a company.  Sony makes good products.  Adidas is a good company.  People do not have experience with all of the products of Sony or Adidas, but instead are making a statement about their brands.  “Sony is a good brand”.  While not a statement about education, that statement may still be important.  Companies and schools invest in their brand because it builds familiarity, recognition, and trust.  It is the brand that makes people comfortable enough to use the products, attend the school, or hire the graduate.  The brand mitigates the fear and risk of the unknown.  And schools that continually invest in their brand are increasing the value of the student's diploma, even after graduation.

But the brand may only present opportunities initially, when starting a career or changing jobs — it is the quality of education that helps you to make the most of those opportunities and build credibility of your own.


For prospective students, the branding is plainly visible.  It is up to you however, to do the due diligence and investigate the educational quality behind the brand for the institutions you might wish to attend.

-----------------from student review


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